{"id":12609,"date":"2025-11-19T13:08:47","date_gmt":"2025-11-19T11:08:47","guid":{"rendered":"https:\/\/e-laimalux.lv\/product\/elumen-play-semi-permanent-hair-color-metallic-purple-glimmering-purple\/"},"modified":"2026-04-08T22:21:50","modified_gmt":"2026-04-08T19:21:50","slug":"elumen-play-semi-permanent-hair-color-metallic-purple-glimmering-purple","status":"publish","type":"product","link":"https:\/\/e-laimalux.lv\/en\/product\/elumen-play-semi-permanent-hair-color-metallic-purple-glimmering-purple\/","title":{"rendered":"GOLDWELL ELUMEN PLAY semi permanent hair color \u2013 METALLIC PURPLE glimmering purple"},"content":{"rendered":"<p>ELUMEN PLAY &#8211; semi-permanent color. Maximum versatility. Compact assortment. With up to 100% fading on tone. Lasts up to 10-15 washes. HDmax Technology &#8211; a system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. Shine &#038; Care Technology &#8211; gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ELUMEN PLAY &#8211; semi-permanent color. Maximum versatility. Compact assortment. With up to 100% fading on tone. Lasts up to 10-15 washes. HDmax Technology &#8211; a system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. Shine &#038; Care [&hellip;]<\/p>\n","protected":false},"featured_media":10259,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1229,4236],"product_tag":[],"class_list":{"0":"post-12609","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-metallic-en","7":"product_cat-metallic","8":"pa_brand-goldwell-kao-germany-gmbh-pfungstaedter-strasse-98-100-64297-darmstadt-germany-kontakt-kao-com","9":"pa_line-elumen-play-en","10":"pa_segments-metallic-en","11":"pa_unit-ml","13":"first","14":"instock","15":"sale","16":"featured","17":"taxable","18":"shipping-taxable","19":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/product\/12609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/comments?post=12609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/media\/10259"}],"wp:attachment":[{"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/media?parent=12609"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/product_brand?post=12609"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/product_cat?post=12609"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/e-laimalux.lv\/en\/wp-json\/wp\/v2\/product_tag?post=12609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}