GOLDWELL ELUMEN PLAY semi permanent hair color – ORANGE juicy orange
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ELUMEN PLAY – semi-permanent color. Maximum versatility. Compact assortment. With up to 100% fading on tone. Lasts up to 10-15 washes. HDmax Technology – a system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. Shine & Care Technology – gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).